A guest post :: Heather Lyons on self-publishing

It's not often I'm able to host a published author—and one of multiple books at that—on my blog. So when my friend Kelly over at InkSlinger PR mentioned Heather Lyons would be participating in a blog tour for her final book in the Fate series, I was on it. I've been intrigued with her books since the moment I saw the first one release (those covers!) and so I was thrilled when she said yes. 

Below are Heather's thoughts on self—publishing. I love what she says. 

Writing has been a life-long passion of mine, beginning when I was a little girl and stretching all the way to the present, but I’d not thought it a feasible reality until after I’d left a career to raise my children. The more and more I thought about finally finishing all those stories that had been building up in my head over the years, the more attractive the idea finally sounded. What was there to lose? I told myself. And so, I finally finished a book, and another, and another, and started others.

And I queried eight agents and got rejected.

I know, I know. Eight rejections in nothing in the literary landscape of dreams. But after those eight rejections (all form letters), I got to really thinking about the book I submitted and its overhaul. And in that time, I met a number of authors both traditionally and self-published, alongside some editors and other writers, and had some frank discussions about the pros and cons of traditional vs. indie publishing today.

Before I go further, I feel like I ought to clarify I don’t think one platform is better than the other. I like both, to be honest. And I think there’s room for both in the book market. That said, when it came time to send A Matter of Fate, the first book in my Fate series, out into the wild, I decided to try the indie route. I didn’t send out any further queries—but I did research what I needed to do to give my book baby its best chance. I realized that I couldn’t skimp on my novel just because it wasn’t being put out by one of the Big 6—so I found an excellent editor. A crazy-talented cover designer. A formatter. I sent out queries to bloggers instead of agents, asking if they’d want to take a chance on my book. I booked blog tours to get the word out. I hired a publicist. I got an agent. And I have never regretted going the indie route with the Fate series, although I do wish I could go back in time and give myself a better publicity lead up to that first release.

Now that A Matter of Forever, the fourth and final book of Chloe’s arc in the Fate series is coming out, I look back on the journey I’ve made in the indie publishing world and see that I’ve continued to tweak and refine what it takes to put a book out. There is no one right way—each path is different. I look forward to putting more indie books out, and I look forward to submitting some books to publishers. I love that, in today’s book world, there are so many ways stories can reach readers . . . and that there’s room enough for all.


Intrigued by her words? You should check out the series, which is one of the most original I've come across in the YA/NA market. Even better news: book one and the follow up novella are only 99 cents right now. Find them on Amazon here :: 

A Matter of Fate :: book 1
Beyond Fate :: book 1.5 
A Matter of Heart :: book 2
A Matter of Truth :: book 3 
A Matter of Forever :: book 4

It all comes down to this . . .

Chloe Lilywhite has struggled for years to find her footing in a series of dangerous and demanding worlds. Creator, first tier Council member, and one of the most powerful Magicals in existence, she was little more than one of Fate’s pawns. But now, Chloe is back home and ready to call the shots. She knows what she wants and who she wants to be.

Except the Elders never got the memo.

Annar and Magical-kind are under attack. The lives of Chloe’s loved ones, and life as they know it, are at stake. Chloe's the key to taking the Elders down, but they won't go quietly into the night.

This time, neither will Chloe.

*This is a New Adult title, suitable for readers 18+.


About Heather Lyons:

Heather Lyons has always had a thing for words—She’s been writing stories since she was a kid. In addition to writing, she’s also been an archaeologist and a teacher. Heather is a rabid music fan, as evidenced by her (mostly) music-centric blog, and she’s married to an even larger music snob. They’re happily raising three kids who are mini music fiends who love to read and be read to.


Author Goodreads 

Posted on May 20, 2014 and filed under fiction, elora reads.